As a company under the Rocky Brands umbrella, Cr8Rec came to PDS after the successful launch of two other sites for Rocky.

Project Details

Project Type: Web Development

Industry: Footwear

Completed: April 2014

The goal for the Cr8Rec site was two-fold: PDS had to provide the back-end functionality that Rocky Brands required, while also satisfying Cr8Rec’s request to capture and showcase the brand’s personality.

To accomplish this, PDS built the following components into Cr8Rec’s site:

  • Re-platformed Cr8Rec's site to Demandware, making it the 4th site out of 12 to go into Rocky's cartridge architecture on production
  • Implemented "Sole Sessions" and "Street Style Segments" - 2 interactive elements that utilize local musicians and actual customers to build an online community
  • Integrated Cr8Rec's Instagram feed to further elevate customer engagement
  • Mobile responsive design

Client Testimonial

"I’m really excited and impressed with what I’ve seen so far from PDS. But what I’m most excited about is using the technology to make the site a cool experience for customer. I’m excited to give customers something to talk about."

-Patrick Buchanan, Marketing Manager

Other Works

Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.

Targeting the brand’s demographic with a site designed primarily for the iPad.

Allowing customers to view products in a magazine-like format and select items to purchase.