As a company under the Rocky Brands umbrella, Cr8Rec came to PDS after the successful launch of two other sites for Rocky.
Project Type: Web Development
Completed: April 2014
The goal for the Cr8Rec site was two-fold: PDS had to provide the back-end functionality that Rocky Brands required, while also satisfying Cr8Rec’s request to capture and showcase the brand’s personality.
To accomplish this, PDS built the following components into Cr8Rec’s site:
- Re-platformed Cr8Rec's site to Demandware, making it the 4th site out of 12 to go into Rocky's cartridge architecture on production
- Implemented "Sole Sessions" and "Street Style Segments" - 2 interactive elements that utilize local musicians and actual customers to build an online community
- Integrated Cr8Rec's Instagram feed to further elevate customer engagement
- Mobile responsive design
Allowing customers to view products in a magazine-like format and select items to purchase.