Lucky Brand, formerly a division of Fifth & Pacific, engaged Precision Design Studios at the same time as Fifth & Pacific’s other brands – Kate Spade New York, Saturday, Jack Spade, and Juicy.
Project Type: Web Development
Completed: June 2013
To showcase Lucky Brand’s unique personality and appeal to its audience, PDS recommended and implemented the following components:
- The integration of widgets, which allows shoppers to select a category and scroll through a certain number of products associated with that catgory
- The development of a blog called Clover, which gives shoppers advice on the latest style trends, as well as allows them to purchase any of the pieces featured in the post
- The creation of Z-mags, an online catalog laid out in a magazine format that shoppers can flip through, with the option to click on products they like to be directed to the product details page