Rocky Brands, a family of brands that manufactures and sells footwear and apparel, turned to Precision Design Studios to build two of its sites on the Demandware platform.
Project Type: Web Development
Completed: March 2014
Rocky Brands' goal was simple – it wanted PDS to complete the project that another company had started.
To ensure success for the Georgia and Durango sites, PDS recommended and implemented the following components:
- A skinning of the existing site designs to mimic them on the Demandware platform
- The construction of the sites in a way that would prepare them for future upgrades, as well as allow for all of Rocky Brands' sites to be upgraded together or individually
- Mobile and responsive design