Rocky Brands

Rocky Brands

Rocky Brands, a family of brands that manufactures and sells footwear and apparel, turned to Precision Design Studios to build two of its sites on the Demandware platform.

Project Details

Project Type: Web Development

Industry: Footwear

Completed: March 2014

Rocky Brands' goal was simple – it wanted PDS to complete the project that another company had started.

To ensure success for the Georgia and Durango sites, PDS recommended and implemented the following components:

  • A skinning of the existing site designs to mimic them on the Demandware platform
  • The construction of the sites in a way that would prepare them for future upgrades, as well as allow for all of Rocky Brands' sites to be upgraded together or individually
  • Mobile and responsive design

Client Testimonial

"We’ve been taking advantage of PDS’ implementation and support services for about a year now, and we’re very impressed with the work that’s been produced. We trust their advice and we appreciate their attention to detail, so we’ve had a very positive experience."

-Richard Simms, President of Retail Sales

Other Works

Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.

Targeting the brand’s demographic with a site designed primarily for the iPad.

Allowing customers to view products in a magazine-like format and select items to purchase.