Jack Spade
It was important for the Jack Spade site to reflect the family relationship, but it was also equally important for it to stand on its own two feet, which really meant diving into the man cave that is the Jack Spade Brand.
Project Details
Project Type: Web Development
Industry: Fashion
Completed: July 2013
To accomplish this, PDS recommended and implemented the following components:
- A design that showcased Jack Spade’s unique brand, creating an American, cross-country experience and evoking imagery from On the Road
- A blog that featured the Jack Spade “Lending Library,” which included vintage American book covers, as well as a “Jack Spade Meets” forum in which customers can find interviews with style icons and trendsetters.
- A homepage that is constantly updating with new content populated from Jack Spade’s social media accounts, its blog, and other sources to create a highly engaging user experience and to promote frequent return visits to the site.
About Jack Spade
Jack Spade was launched as the men’s brand line to Kate Spade New York. While its sister brand style is colorful and international, Jack Spade is toned down, casual, and unabashedly All-American.
Other Works
Constructing sites for optimal back-end management and preparing them for upgrades.
Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.
Targeting the brand’s demographic with a site designed primarily for the iPad.