Juicy Couture
As a powerhouse in the fashion industry, Juicy Couture is known for their design dichotomy: high fashion and active wear; femininity and edginess; youthful and mature; preppy and punk; democratic and aspirational.
Project Details
Project Type: Web Development
Industry: Fashion
Completed: June 2013
When the company chose Precision Design Studios to build its highly customized e-commerce site, one of the requirements was that the site encompass its brand in its entirety – contradictions and all.
PDS accepted the challenge and implemented the following components:
- A design that highlighted individual and combined products simultaneously, ensuring that the site has something for every shopper’s style
- Interactive elements – ‘The Juicy’ blog, online LookBooks, and Featured Shops – that integrate the stories of real customers to promote Juicy’s products
- A channel specifically dedicated to the company’s infamous track suits, in which shoppers can select from a variety of cuts, colors, and even add a monogram to create a truly customized outfit
- A channel that allows shoppers to build their own charm bracelets by selecting a base chain then choosing from a wide variety of charms to make the bracelets truly their own and representative of who they are
About Juicy Couture
Juicy Couture, founded in 1996, has become a global fashion seller with its signature velour track suits and other offerings that include clothing, handbags, shoes, intimates, swimwear, fragrances, accessories, sunglasses, and babywear. Juicy’s line is sold in department stores and boutiques around the world, as well as in their own retail stores across North America.
Other Works
Constructing sites for optimal back-end management and preparing them for upgrades.
Revolutionizing online shopping with a shared cart for Kate Spade’s 3 sites.
Targeting the brand’s demographic with a site designed primarily for the iPad.