As a powerhouse in the fashion industry, Juicy Couture is known for their design dichotomy: high fashion and active wear; femininity and edginess; youthful and mature; preppy and punk; democratic and aspirational.
Project Type: Web Development
Completed: June 2013
When the company chose Precision Design Studios to build its highly customized e-commerce site, one of the requirements was that the site encompass its brand in its entirety – contradictions and all.
PDS accepted the challenge and implemented the following components:
- A design that highlighted individual and combined products simultaneously, ensuring that the site has something for every shopper’s style
- Interactive elements – ‘The Juicy’ blog, online LookBooks, and Featured Shops – that integrate the stories of real customers to promote Juicy’s products
- A channel specifically dedicated to the company’s infamous track suits, in which shoppers can select from a variety of cuts, colors, and even add a monogram to create a truly customized outfit
- A channel that allows shoppers to build their own charm bracelets by selecting a base chain then choosing from a wide variety of charms to make the bracelets truly their own and representative of who they are